CHAMPION

OBEY blends streetwear, art, and counterculture through bold graphics, distinctive silhouettes, and a strong visual identity. Founded by artist Shepard Fairey, the brand draws inspiration from skateboarding, music, and contemporary culture.

Explore our selection of OBEY T-shirts at GEN. Independent expression, timeless streetwear, and designs that speak for themselves.

Founded in Rochester, New York in 1919, Champion brings over a century of athletic heritage to everyday wear. Known for its pioneering Reverse Weave construction and signature C logo, the brand connects classic American sportswear with street culture.

Explore the Champion selection at GEN — online and in-store in Leeuwarden.