PRIVACY POLICY

PRIVACY POLICY

Last updated: 27 October 2026

  1. WHO WE ARE

This Privacy Policy explains how GEN R&C, trading as GEN Store, handles personal information when you visit gen-store.com, purchase from us, subscribe to our newsletter or contact our team.

GEN is responsible for the personal information it processes for these activities.

Contact:

GEN R&C
Over de Kelders 28
8911 JG Leeuwarden
The Netherlands

Privacy enquiries: info@gen-store.com
Order enquiries: orders@gen-store.com

  1. INFORMATION WE PROCESS

Depending on how you interact with us, we process:

Contact information — your name, email address, telephone number and billing or delivery address.

Order information — purchased products, order numbers, transaction records, payment status, delivery details and information relating to returns or refunds.

Account information — details associated with your customer account and order history.

Communications — messages, questions and information you send to us.

Marketing preferences — your newsletter subscription, consent records and unsubscribe choices.

Technical information — information such as your IP address, browser, device and interactions with the website, depending on the technologies enabled and your privacy choices.

We receive information directly from you and, where relevant, from service providers involved in payments, store operation and delivery.

  1. WHY WE USE YOUR INFORMATION

Orders and customer service

We use the information needed to process purchases, arrange delivery, provide updates and handle returns, refunds and enquiries. The legal basis is performing our contract with you or taking steps at your request before a purchase.

Legal obligations

We retain and use transaction and accounting information where necessary to comply with tax, bookkeeping and other legal requirements.

Security and disputes

We use relevant information to protect the store, investigate suspected misuse and establish or defend legal claims. Where we rely on legitimate interests, we consider those interests against your privacy rights.

Newsletters

When you subscribe, we use your email address to send GEN news, product updates, offers and event information based on your consent. Subscribing is optional and is not required to purchase.

Optional tracking

Where analytics or advertising technologies requiring consent are enabled, processing depends on your consent. Further information is provided through our Cookie Policy and consent controls.

  1. INFORMATION NEEDED TO PROVIDE A SERVICE

Certain details are necessary to complete a purchase or respond to a request. Without the required delivery, contact or payment information, we may be unable to fulfil your order.

Optional marketing information is not required to use our store.

  1. SERVICE PROVIDERS & DATA SHARING

Our online store is hosted on Shopify.

Relevant information is shared with providers involved in operating the store, processing payments, delivering parcels, providing communications and meeting accounting obligations. For example, a delivery provider receives the information needed to deliver your parcel.

We may also disclose information where legally required or necessary to handle a legal claim.

Service providers may act on our instructions or, for some activities, as independent controllers. Their own privacy notices explain processing for which they are responsible.

Shopify’s privacy information is available at:
https://www.shopify.com/legal/privacy

  1. INTERNATIONAL PROCESSING

Shopify and other providers may process information outside the European Economic Area.

Where an international transfer requires safeguards, the applicable arrangements must provide a lawful transfer mechanism, such as an adequacy decision or approved contractual safeguards.

Contact info@gen-store.com for information about the safeguards relevant to your data.

  1. HOW LONG WE KEEP INFORMATION

Retention depends on the purpose of processing.

Order and accounting records are retained for the applicable legal record-keeping period.

Customer service records are retained as needed to resolve the enquiry and any related complaint or claim.

Account information is retained as needed to provide the account service, subject to legal obligations and applicable deletion requests.

Newsletter information is used until you unsubscribe or withdraw consent. Limited records may be retained to document consent and ensure that your unsubscribe request is respected.

Cookie storage periods depend on the individual technology and must be described in the relevant cookie information.

  1. YOUR PRIVACY CHOICES & RIGHTS

Depending on the circumstances, you may request access to, correction of, deletion of, restriction of or portability of your personal information. You may also have the right to object to processing.

You can withdraw consent at any time. Withdrawal does not affect processing lawfully carried out before withdrawal.

You may unsubscribe from marketing emails using the unsubscribe link. We may still send communications necessary to manage an existing order.

To exercise your rights, email info@gen-store.com. We may request information reasonably necessary to verify your identity. We normally respond within one month, subject to the extensions permitted by law.

You may complain to the Dutch data protection authority, Autoriteit Persoonsgegevens, or another competent supervisory authority:
https://www.autoriteitpersoonsgegevens.nl

  1. COOKIES

Our Cookie Policy explains cookies and similar technologies. Optional technologies requiring consent must not be activated solely because you browse or continue using the website.

Cookie choices are separate from newsletter consent.

  1. SECURITY & UPDATES

We use appropriate organisational and technical measures to protect personal information. No online service can guarantee absolute security.

We may update this policy when our operations, service providers or legal requirements change. The latest version and update date will appear on this page.

For questions, contact info@gen-store.com.